Seven Layer: the tech outerwear label inspired by Oasis
Seven Layer looks to the ‘Madchester’ scene’s most memorable musicians for inspiration.
There’s something marvellously Madchester-centric about the cultural references that inspire Seven Layer CEO and creative director Jamie Lundy. ‘I’m an ’80s and ’90s kid, growing up in my early teens with The Haçienda, Stone Island, CP Company, Kickers, The Stone Roses, Oasis, City and United,’ he says. ‘Of course that’s going to inspire the label now and in the future.’
Stockport-born, Manchester-based Lundy – who took over the tech sportswear brand in 2017 – has found specific influence in the performance-focused and militaristic outerwear styles popularised by the Madchester scene’s most riotous musical figureheads. Today, brands beloved by Oasis, like Stone Island and CP Company (both founded by Massimo Osti) are enjoying an enthusiastic style renaissance, due to consumer investment in technologically innovative and craftsmanship-focused clothing. Stone Island was acquired by Moncler in December 2020, at a valuation figure of €1.15bn.
As part of Lundy’s overhaul of Seven Layer, he was keen to restrucutre its manufacturing processes and supply chains. Pieces in the collection, including the brand’s Liam Gallagher-worthy camouflaged ‘Field Parka’, were manufacturd by British outerwear company ArkAir, using 100 per cent organic cotton from Dinsmore Kells in Northern Island. ‘My family-managed engineering company spent the last 40 years fabricating in UK factories in Stockport and Irlam; it made sense to try and continue at least some of that mindset,’ Lundy says.
‘It’s in my blood and my soul,’ he adds of his affinity for Manchester as a city. Whether wearing the brand’s pieces to brave the elements on a mountain, or simply when listening to Oasis while strolling down your local high street, now the city’s stylistic signatures can be part of you too.