Maintaining a military based layering system that motivated the well-received ORIGIN offer last year, the SS21 delivery is inspired by the New British Forces Multi-Terrain Pattern (MTP) Camouflage, a design delivered to work across a mixed landscape with effortless ease.
Boasting Layers from Base, Rain and Cold, the 7L MTP collection is versatile and crafted to adapt to a multitude of requirements dependent on the wearer, featuring collaborations with Manchester-based English Fine Cottons (EFC), Cookson and Clegg and of course the now ever-present ArkAir.
CEO and Creative Director Jamie Lundy says, “This is a big and exciting year for the 7L brand. The reaction to ORIGIN was amazing, it just exploded. We are set to open our flagship store in Alderley Edge in April and ready to show off the MTP collection within our beautiful new interactive environment.”