The New 7L Stretch Overshirt!

The New 7L Stretch Overshirt!

A 'shacket'? No...We call it an 'Overshirt' and we're proud to announce our new 7L Stretch one with COOLMAX® technology, stretch for comfort and a DWR water repellent finish to keep you dry on rainy days.

This very handy overshirt fills a gap not only between shirt and jacket, but also between formal jackets and more casual outerwear. It's cut and style is designed a little more on the smart side, enabling the wearer to mix it up between fashion, function or even fine dining!

If your looking for for a very versatile piece in your wardrobe the 7L Stretch Overshirt will blow you away. Our new high performance stretch overshirt is designed and crafted using COOLMAX® technology, a fabric trusted by the elite to keep them cool and dry. Exceptional moisture wicking technology creates a versatile shirt-jacket that will keep you cool and comfortable in the warmest environments. 

Fabric made with COOLMAX® ALL SEASON technology transports moisture away from the body to keep the wearer cool and dry on hot days, fiber structures provide insulation on colder days.

 

The fabric has been designed and engineered with a high level of elasticity, thanks to the 10%EA Lycra® making it extremely comfortable and forgiving.

Large bonded chest pockets with concealed YKK security zips.

Lower patch pockets with bonded opening.

Full stretch fabric for Freedom of movement.

Soft touch internal fabric with Coolmax® yarn.

Front snap fasterning.

Cuff with vent and snap adjuster.

Containing specifically engineered fabric the shirt is crafted from a blend of Polyester fibres designed to improve breathability compared with natural fibres and wicks moisture away quickly leaving you dry and comfortable. It is also made from 63% polyester content that is recycled. Recycled polyester, also known as rPET is obtained by melting down existing plastic and re-spinning it into new polyester fiber giving it a second life to a material that’s not biodegradable and would otherwise end up in landfill or the ocean.

90%PES (63%PES Recycled - 27%PES Coolmax®) - 10%EA Lycra®

A DWR coating is added to fabrics to make them water-resistant (hydrophobic).

BLUESIGN and OEKOTEX, Certified.

ORDER NOW - DELIVERY END OF SEPTEMBER 2020.

Grab one here:

https://sevenlayer.com/products/stretch-overhead-shirt

 

August 29, 2020 — Jamie Lundy
UNITED ARROWS LAUNCH 7L IN JAPAN

UNITED ARROWS LAUNCH 7L IN JAPAN

Short Article by 7L CEO: Jamie Lundy

PRESS RELEASE: UNITED ARROWS LAUNCH 7L IN JAPAN

This week saw a major milestone in 7L's history as UNITED ARROWS gave permission to announce that SEVEN LAYER will be launching its AW20 products in UA's flagship store in TOKYO, JAPAN later this year.

Founded by Osamu Shigematsu in 1989, UNITED ARROWS has long been hailed as one of JAPAN's leading select stores and premiere retailers coming a very long way since its first store opened in Tokyo’s Shibuya-ka Jingumae district in 1990.

In 2017 UNITED ARROWS opened its flagship store (Above and Below Images) in Roppongi Hills,  boasting a 54 story tower with surrounding mega-complex, home to an art museum, a nine-screen cinema, a five-star hotel, and apartments that can be rented for about $23,000 a month! This has been chosen by UA to be 7L's launch pad for AW20. 

It goes without saying that we are all very excited and grateful to be working with and having UNITED ARROWS promote the brand. It's very exciting times.

My sincere thanks go to PADDLE INC. for introducing us to UNITED ARROWS and believing in the brand and our philosophy and future.

UNITED ARROWS Roppongi Flagship Store

Roppongi Hills West Walk 2, 3F

Roppongi 6-10-3

Minato-ku, Tokyo

PHOTOGRAPHS SUPPLIED BY UNITED ARROWS


 

 

August 18, 2020 — Jamie Lundy
BRUMMEL MAGAZINE JUL 2020

BRUMMEL MAGAZINE JUL 2020

 

 

 

 

 

Man of many layers: Jamie Lundy

The CEO of outerwear brand 7L on marrying style with function, bringing manufacturing back to Manchester and the magic of technical fabrics.

How did you start in the fashion outerwear business and what drew you to 7L?

My experience and history are in engineering design and manufacturing. For most of my career I’ve worked for my family run business, which is based in Stockport, Cheshire. As a company, we have spent the last 20 years upgrading many infrastructure projects for Network Rail around the UK.

But after all that time working away, with a young family and wife at home, I became very unhappy and had become quite an isolated person. I was diagnosed with clinical depression and bipolar and after careful consideration we, as a family, decided enough was enough and we sold the business.

At the age of 38, I found myself retired from engineering and had some time to consider my illnesses and recovery and I wondered what I’d do next. Depression is a horrible thing and my self-esteem was on the floor. It was a difficult time and I found it hard to pick myself up.

My GP suggested trying photography because it’s creative and gets you out and about. I really enjoyed it and suddenly it was the photography that would get me out of bed in the morning and it got me back interested in the world again. From there, I became a self-taught photographer.

After about a year off work, I came across an old school friend, who asked me if I’d photograph some menswear clothing. It was a technical brand called 7L. I’d never heard of it, but when we went to the studio to take some product shots, I was blown away with the quality of the technical fabrics. They had been manufactured by one of the best in the world – KTC in China.

My friend, knowing my previous history and business experience, asked whether I’d be interested in coming on board –– I said yes and worked alongside them for about six to 12 months. It brought everything that I’d done in the past together in one: design, manufacturing, project management and of now, of course, photography. I initially became the CEO of 7L then decided to invest – that was about three years ago.

Jamie Lundy of 7L

How has the brand changed since then?

Back then the brand was very niche; very young. I had realised we needed to create a new aesthetic with garments that would appeal to everyone, of any age. As a new brand it was difficult to attract new business and generate turnover, so initially took a lot of investment, but worth it. Over the past three years, we have brought the brand back to market, which has been hard, but I wanted to make sure that we had a solid foundation first, for the brand to grow from.

The more I got into the fashion tech industry, the more it resonated with my past experience including sustainability, traceability and environmental impacts. I believe that whatever we’re doing we should aim to be as sustainable as we can. This shifted the brands overall philosophy with regard to natural and technical materials.

How have you made the brand more sustainable?

The longevity of the product is key. I’m fed up with fast disposable fashion brands. With 7L, we’ve picked fabrics that are durable and will last a long time and everything is well made, by competent and trained people, skilled in what they do. Everything is traceable and ethically sourced. For example, our new 3L jacket hard shell is manufactured from 100% Japanese recycled polyester and a recycled hydrophilic monolithic membrane.

Another big environmental issue for technical outerwear generally is the chemicals used to create the water repellent beading effect on clothing. Without it the garments do wet out, but recent studies show that some of the chemicals (PFCs) used, in large quantities, can potentially be are harmful to the environment and people. Many scientists and big brands around the world are working on this and have already reduced the C8 PFCs to C6 and the global ambition is to reach C0 in the future.

It’s a slow process for us, as a small brand, we have to follow the leading experts and scientists around the world, but we’re very dedicated to our research and our learning processes.

Marrying performance, style and fashion is already hard but adding sustainability must make developing clothing even more of a challenge?

I’m lucky to be surrounded by some incredible people who are just as passionate about sustainability. It takes a lot of time-consuming research. We’re a function-first performance brand, and yes, performance can be hard to marry with sustainability. Especially when it has to be fused with the style of the clothing. So, when we want to develop something like a 3L jacket, we’ll research what materials are out there, that have a sustainable story, first. For example, we found a fabric made from recycled Japanese fishing nets, which I love. Then we look at what we can do to it to make beautiful garments. It’s exciting and fun.

Manufacturing in Manchester seems really important to you too, why is that?

I was at the Jacket Required trade show early last year and Christopher Raeburn was speaking, and he said if you’re a new brand then work on your doorstep, use the things that are around you. At the time, I was looking to continue to market the brand in Asia (which would have been incredibly difficult) but then realised, in that moment: “Oh my god, I live in Manchester. I’ve got everything I need around me”.

Everybody said: “There’s no technology here anymore, all of the technical machines have gone” but I thought there must be something we can do. Happily, English Fine Cottons had renovated a huge mill in Dukinfield in Manchester complete with a state-of-the-art cotton spinning facility. We were one of the first brands to approach them and say we’d like to make Manchester-made T shirts and sweatshirts. Our sweaters will be the first ever made by English Fine Cottons. Maybe the first by an old cotton mill in Manchester in 50 years! We also approached UK brand Ark-Air about a potential collaboration and happily they said yes. They make everything in Exeter, so again close to home.

We still work with manufacturers in China. There’s nothing wrong with that, China is still far superior technically to the UK, and we don’t have the expertise or equipment readily available here anymore. But we could bring that technical expertise back to the UK and back to Manchester. Going forward over the next 5 to 10 years, I want to look at training people in Manchester, bring back some machinery and training to the city and start making technical outerwear again.

Our new Origin System is 50 per cent made in the UK and 50 per cent is made in Portugal, Spain and China. We’re also using Irish fabrics from a 300-year-old mill in Ireland, called Dinsmore Kells. By taking these new steps we’re managing to massively reduce our carbon footprint.

Can you give us an introduction to the Origin System?

The Origin System is due out in September. It is priced from £55 – for a 100 per cent cotton made-in-Manchester T-shirt – to £350 3L Waterproof jacket – to £700 for a down parka.

Some of the garments in the collection can interact with one another. So for instance, we have a modular down jacket, a bit like a ski jacket, which link zips inside the 3L waterproof shell jacket. I wanted to take the brand back to its military DNA modular concept with the 7 Layer System and create a more masculine, gritty aesthetic.

The 7 Layer System was originally developed I think in 1985 for the US Marines when they created a less bulky kit so soldiers could easily carry and wear body armour, backpacks, weapons, and carry more. The military developed a 12-piece kit that essentially had seven layers of clothing. Layer one would be the base layer, which could be a cotton type base layer, underwear, or a T-shirt. Layer two would be something like a lightweight shirt or jumper, Layer three a fleece layer, Layer four would be a field or combat jacket, and Layers five, six and seven would be a windproof jacket, a rain jacket and an arctic cold layer.

We took that concept, fused the function with fashion and put it into 7L. We have T-shirts and base layers, all the way up to arctic down jackets and all those layers can be worn with each other and over each other. Layer up or layer down. We like to include pops of colour, so not only are they super technical, you’ll look good in them too.

Is it as useful for city living as it is for going up a mountain?

Yes. The goose down in the outer layer, in simple terms, allows air to move around. So, if you’re running around town and your core body temperature naturally increases, the down – along with the technical fabrics – will allow excess body heat out. This helps to regulate your core body temperature. Likewise, if it’s cold outside, the down traps warm air and acts as a barrier to keep you warm inside again regulating your core. Garments will work differently depending on things like the environment, differential temperatures, humidity, pressure acting inside or outside the garment. Many of the garments have fabric technology like C_change™ membrane by Schoeller, which also helps regulate temperature by allowing heat and moisture out, so you can wear it in your car, or on public transport and it will minimize overheating etc.

What are your ambitions for the future of 7L?

We’re a small brand and we’re realistic. We’ve accelerated and grown quite rapidly over the past 18 months, which obviously has been great and we’re getting a good customer base. It’s taken a lot of blood, sweat and tears to get here but really worth it.

Another ambitious project for us here at 7L is to bring the manufacture of innovative outerwear and textiles back in Manchester. Hopefully within the next three years or so. Such a huge amount of experience, tooling and machinery went overseas, so it would be very satisfying to grab some of it back and help drive our country’s growth and economy especially after Brexit and Covid-19.

I’m hopeful to start travelling again next year, take some pictures, learn about new cultures, and I’m keen to continue targeting the luxury travel market. We feel our layering systems complement the nomadic jetsetter and luxury outdoor pursuits.

Some exciting news is the opening of our first Flagship Store in Alderley Edge, Cheshire; hopefully in October. This will give new and existing customers the chance to visually experience see and touch our garments and ask staff a little more about their innovative textiles and unique designs. Our design team will also be based here so it will be a great opportunity to see what’s coming up in our collections for future seasons too.

We want to be a global brand and create beautiful garments that last. I love it when I see people’s faces light up when they first put on a 7L. It’s what I do it for, it gives me a lot of joy.

https://www.brummellmagazine.co.uk/style/man-of-many-layers-jamie-lundy-and-7l/

sevenlayer.com

July 25, 2020 — Jamie Lundy

MENSWEAR STYLE

DISCOVER 7L SYSTEM TECHNICAL OUTERWEAR

Written by  in Brands on the / 0 Comments

Cutting his teeth at his father’s engineering business, Jamie Lundy has always learned the hard way. Now the owner of technical outwear brand 7L (Seven Layer), Lundy is making his own waves with a collection of garments that have functional design, performance and an effortless style. Originating from Manchester, 7L is a brand with innovation and technical manufacturing at its core, producing some of the most technically advanced and luxurious outwear garments available. The seven layer system allows the wearer to layer up, or down, according to environmental conditions and inspired by the US Military Generation III Extended Climate Weather Clothing System (ECWCS).

Life has been an interesting ride for Lundy. At 16 he was spotted by a Manchester model agent and whisked off around the world to be photographed by the likes of Mario Testino, alongside elite models including Kate Moss and Stella Tennant. After a couple of years travelling, Lundy decided the world of modelling was not for him, returning to the North West and employment with his father.

“I was only supposed to have a summer job with my old man working on the shop floor, but it kind of lasted 25 years!” He became, by his own admission, a bad welder and moved on into the design department, where he excelled. “My father and uncle were great designers and artists, I must have some of their genes as drawing, design and creativity seem to come naturally”. After a spell of illness and depression Lundy found a new hobby in photography which led to 7L. “It was through photography I came across a new brand called 7L. A close friend asked if I would help them out with some product shots. I was instantly amazed. The design, fabrics, manufacturing were next level. I was looking for a new journey and this was it.”
With an attention to detail that has been manifested over years of working within a safety critical environment, Lundy found that his background was actually more relevant for this new venture than he perhaps first thought. "Attention to detail, quality products, value for money, sustainability, the environment, are in my DNA, so moving from one great product to another was quite straight forward. It has taken 2 - 3 years to rebuild the brand and bring 7L back to market, but it’s been really worth it.” Now, 3 years into living and breathing the brand, Lundy believes he has finally worked out the path ahead for 7L. “I’d like the brand to grow organically, staying true to its 7 Layer System Military DNA,” he says. “Because of its technical fabrics, design, colour palette, 7L can be used in many different environments, by many different people and for many different activities.”
With the ‘New’ 7 Layer System philosophy, Lundy has brought a fresh, exciting, yet confident and professional image to the brand. “Attention to detail, quality, delivery, value for money is what I bark on about all day. But the older I’m getting the more relaxed and chilled I’ve become, which I think everyone at the brand and the brand itself is benefitting from. I surround myself with a young creative team and some fantastic designers that help bring my vision to life.” Speaking of 7L’s target market and customer feedback, Lundy adds: "We want our customers to wear and love our products, knowing they have value for money. I’m sure we will receive some constructive feedback in our first few seasons and we of course welcome that. This will allow the brand room for growth and to constantly improve our products time and time again.”
With the obvious challenges in establishing a brand within today’s retail environment, Lundy remains focused on bringing the heartbeat and character of his home city, Manchester to the make-up of the 7L brand; Key to that, the style of jackets inspired by vintage military. "Over the past few years, I think we’ve struggled as a city somewhat for an identity. After the 90s, with the demise of the music scene, Manchester slowed down with the Northern Quarter clinging on to its character and culture. Now, as I walk the streets, I feel something happening again. It’s coming back in a big way and with the city’s new investments with our two big football clubs, new bands emerging - it’s great to see and be involved with.” 
June 15, 2020 — Jamie Lundy

ESSENTIAL JOURNAL...

 Interview by Will HALBERT (Essential Journal Magazine)

EJ: We sit down with Jamie Lundy of British technical outerwear brand, 7L (Seven Layer) to talk about music, menswear and the City of Manchester.

EJ: First off, what’s your story? Tell us a little about yourself.

JL: I was born in Gatley, Stockport in 1978. I left home when I was 19. Passions, other than family are football, drumming, film, UFC, photography, collecting vintage Star Wars and vintage Military stuff and, of course, I love jackets. 
Before 7L, I was an engineer working for a family-run business. The business was heavily involved with and specialised in the design, manufacturing and installation of major engineering projects for the pharmaceutical, petrochemical and rail industries across the UK. I started working for my dad - unofficially - age14 but officially aged 18. So around 25 years. 

EJ: Would you say that your experience growing up in the North West - a region dominated by the likes of C.P. Company and Stone Island - has influenced how you approach designing outerwear?

JL: In my younger years, I seemed to be always wearing England football tracksuits, Adidas or Kappa. Fashion for me was wearing Kickers, Timberlands, Joe Bloggs Jeans - I remember having an amazing jacket called “Massif”, but I was mugged in town and it got nicked! Cost my mum £200 that coat, and she was fuming when I got home. I don’t think I’ve ever seen that brand again.

In the 90s, growing up, I think everyone was heavily influenced by the Manchester music scene. I suppose my brother was an influence on me too, being five years older than me. His style was typical of that era; second-hand clothing from charity shops; big hats; frilly shirts; crushed velvet trousers. Oh, and there was my pair of red Dolce & Gabbana shoes given to me personally by Stefano Gabanna in ‘96. So not your typical C.P. Company and Stone Island Manc influencer! 

My first introduction to gear like C.P. and Stone Island was a band who lived down the A6 from me – Oasis. Back when I was 16, I did some modelling work and I remember being at the Airport ready to go to Milan. In the duty-free store, brand new out, was “(What’s the Story) Morning Glory?” I remember being so excited because I'd just bought myself the new Sony Walkman WM FX 211. I grabbed a copy of the album on cassette and for the next year didn’t listen to anything else. It was this album and the genius of Noel and Liam Gallagher I still go back to today time and time again.

EJ: 7L boasts some serious outerwear credentials. Talk us through what’s under the bonnet, so to speak.

JL: Not to go into great detail, but our current TREK SYSTEM - available via our online shop - boasts some incredible examples of fabric technologies, pioneered and engineered by Schoeller in Switzerland. I mean, have you ever had a jacket that’s fabric structure opens when the outside temperature rises, and closes again when the outside temperature drops? Pretty impressive stuff. This technology also works in leisure activities like hiking, mountaineering, skiing etc.

Inside the jacket when at higher internal temperatures, the polymer structure of the c_change® membrane opens in response to the intense moisture and excess heat allowing moisture to escape to the outside air. It works the opposite way, too. At times of low activity the membrane remains closed. As a result of the lower moisture development, the polymer structure contracts and keeps the heat close to the body. This effectively prevents shivering. Clever right?

7L were also awarded a partnership with Manchester University’s Graphene Institute and the Graphene Engineering Innovation Centre (GEIC) project: Bridging the Gap, who last year secured a European Regional Development Fund (ERDF) grant. This gives 7L access to world-class labs and engineers in the development of Graphene based performance products and fabrics. 

For those who don’t know about Graphene it is a form of carbon. It’s not only the thinnest ever material but also the strongest. How does this fit in with 7L? You’ll just have to wait and see! All of our current fabric technologies can be found on our website under the “About” Section sub header “Technologies”.

EJ: Are there any challenges that go along with finding that sweet spot between style and functionality?

JL: I want to use the best fabrics, the best technologies, loads of pockets and zips, everything to be highly breathable and totally waterproof, and of course to look amazing. It’s a tough market, but with our new ORIGIN SYSTEM I have personally worked relentlessly with our designer Chris Vandrill and the production team (headed by Shu-Ling Li) in finding the best quality supply chain and materials. I think and hope our consumers will be very satisfied with the value to money ratio in our AW20 system.

Explain 7L (Seven Layer) philosophy to us. What does the brand stand for?

The core philosophy of 7L is to create functional-first, luxury garments that harness a unique combination of innovative design, high-performance fabrics and technically advanced manufacturing techniques. Our responsibly, ethically sourced supply chain is paramount to the success of the brand, and 7L will ensure that they are regularly managed through our Management System. Quality and Customer Satisfaction are the fundamental core values of the brand, transferring our knowledge, passion and attention to detail into every garment we produce. Our values of Respect and Integrity will ensure our customers receive the best apparel on the planet.

EJ: You’ve had a pretty interesting and varied career so far. Do you think your experience with fashion, photography, art, and good old-fashioned pragmatism have helped you along with 7L?

JL: Personally, I believe if 7L had presented itself to me before 2017, I wouldn’t have been ready. I believe certain things happen at certain times of your life, for certain reasons. 

My experience with fashion helped my photography, my photography helped my mental health, my mental health helped my career and my overall experience in life helped me along with 7L. I tend to always go with my gut, whether that’s a decision on people, suppliers, styles, colours, fabrics, marketing etc., I go with my gut. It means that I 100% believe in what we’re doing and that creates passion. Passion and hard work can create something genius. 

ES: For the sake of our more Southern readers who have yet to visit, what’s worth checking out in Manchester nowadays? How has the city changed over the years?

JL: For me Manchester has struggled since the collapse of the music industry and the bombing of the Arndale Centre in 1996. With the Northern Quarter doing its bit and clinging on to some form of identity, it was desperate for some investment and redevelopment. That investment is now a reality and Manchester is being transformed into the metropolis it deserves to be. Off the top of my head places worth a visit are, the Northern Quarter, Oi Polloi (Menswear Store), Afflecks Palace, Salford Quays, The Lowry, The Science and Industry Museum, Castlefield, John Rylands Library, Spinningfields, The Printworks, and 20 Stories. 

EJ: And finally, what’s next for 7L in 2020? What should we be looking out for?

JL: Obviously, the pandemic has created some major economic turmoil for the world, so we are keeping our eye on that, but we are hopeful that our collaboration with English Fine Cottons will be ready by June / July 2020. EFC has invested a huge amount of money renovating Tower Mill, in Dukinfield near Manchester, which was first used for cotton spinning in 1886. Following the successful renovation, it now houses one of the most advanced and productive textile manufacturing facilities in the world today. 100% made in Manchester 7L tees, crew sweaters and next year, hoodies.

Another very important and exciting project for us  is our collaboration with British Brand ArkAir. I wanted to bring that timeless military aesthetic to the brand, but do it in a very cool, masculine way. Sitting in Arktis’/ArkAir’s archives room and combing through camo print after camo print, choosing which one we’d like for the brand was an amazing experience. To pick and own your own custom brand camo and print is very cool and exciting. The final products are looking sick.

We can also expect more technical fabrics and beautifully crafted jackets with our new Autumn/Winter 20 (AW20) ORIGIN SYSTEM. This will encompass all layers from Layer 1 to Layer 7. Coronavirus permitting these will be ready to drop at the end of September, just in time for that windy weather and cold snap after Xmas.

www.sevenlayer.com

@7l_systems

 Full Article: 

https://www.essentialjournal.co.uk/all-systems-go/

 

June 14, 2020 — Jamie Lundy

PROPER MAG 2 - MAY 20

Proper: So, Jamie, how are you mate?

Jamie Lundy: I’m very well. Thanks for having us again.

How has the lockdown affected you and the 7L team?

Before the official lockdown was announced, our staff were already working from home. I felt it prudent the week before to close the office as we really didn’t know the gravity of what was going on. Obviously, the virus has been very difficult for everyone and it’s been extremely hard on businesses, 7L being no exception. For a while, we lived in the unknown, but I suppose the greatest asset humans have, is the ability to adapt to change. We’ve had to be very organised, use effective communication and ensure daily / weekly progress meetings. I’m sure out of this global tragedy, we have all learned something about ourselves, our families, our neighbours and communities.

Tell us all about the brand-new Origin system you’re teasing us with….?

Inspiration for the new system started in January 2019 whilst we were showcasing our TREK system at ‘Jacket Required’ and I heard designer Christopher Raeburn talking about slow fashion and keeping your brand true to its origin. It sparked a whole new thought process for me, in which direction to take the brand next. I managed to grab a meeting with Mike Stoll, MD at Cooper Stoll brand and Private White VC. Mike has spent his entire career making the finest outerwear for home-grown clothing brands.

Mike introduced me to outerwear designer Chris Vandrill and we hit it off immediately sharing and creating ideas.

My vision and brief to Chris for the brand was to produce functional-first garments, inspired by classic vintage military styles & sportswear archetypes, fusing advanced fabric technologies for the fashion-outerwear industries hoping to promote a new cultural movement for sustainability where fashion meets function and performance meets style.

Over the past 12 months we have worked hard on building new and maintaining existing relationships with our preferred suppliers including Scholler AG Textiles in Switzerland and Taiwan, Toyota in Japan, ASF in America but also utilise some British fabric makers and British Manufactures and brands such as ArkAir, English Fine Cottons and recently Robert Mackie in Scotland helping to reduce our overall global footprint and do what we can to boost our own British economy. So, in conclusion the new Origin System is made up from around 50% British made or British natural organic fabrics and 50% Internationally made and technical fabrics, but who says we can’t make a 3 Layer waterproof shell in Manchester again one day!

Do you have a favourite piece in the collection?

Chris and I worked extremely closely with this collection to ensure every piece was unique in style and function but with traceability, quality, sustainability all being high on the priority list. Some favourites are the Manchester made Exclusive Classic Tees and Crew Sweaters (Supima Cotton, finest in the world, Technical COOLMAX® stretch travel shirts, Organic cotton field jackets (Dinsmore Mill – Ireland) to Japanese fabric waterproofs recycled from plastic bottles. They’re all my favourite….haha.

Oh and there’s also a collab with another one of Proper’s favourite brands, ArkAir. What can we expect from this collection and how did the hook up come together?

We decided to approach ArkAir as I wanted to bring a true military aesthetic and feel to the Origin System and ultimately to the brand overall. This collaboration fitted perfectly with the brief of “British sourced and manufactured products”. We visited their headquarters and archive rooms in Exeter and I was like a kid in a sweet shop, looking at all the old vintage military jackets, trousers, bags etc…The new collaboration pieces will be launched officially in August / September.

Although the future seems uncertain at the moment, what direction do you see 7L going in next?

I’m really pleased with the current direction of the brand and people are being very complementary about us, so obviously a good thing. Over the next couple of years, we will continue to build and grow, hopefully opening our own flagship store in Manchester. I want somewhere that our customers can come, relax and enjoy the experience, trying things on, talking to experienced staff, feeling the fabrics and quality of the products, learning about traceability and where all the fabrics come from. I want our customers to feel a part of the brand too.

With regard to retail, The Origin System will be launched in a major store in Japan this September / October. We have been very particular on choosing the correct partners for the brand and its ethos, so ensuring that we are represented well, is one of our fundamental values.

As I’ve mentioned already, we’ve already started designing and producing products with more natural materials including lambswool, re-cycled cotton, natural cotton and merino wool, and have been talking to fabric pioneer Scholler AG Textiles in Switzerland and our other fabric suppliers about achieving zero fluorocarbon free status for our technical fabrics in the future. If we can make clothing that lasts longer, is sustainable for our planet and don’t throw it away for 10 years, then even better! We’re not there yet, but we will be.

Being a polymath, as well as owning one of the best jacket brands in the world and being an amazing photographer you’re also making a war film. Have there been any further developments on

this since we last met and when can we expect to sit down with some popcorn and watch it?

I’ve always wanted to learn and always had a hunger to develop new skills. I think my brain is just wired to continually want to learn what interests me. I’m curious. I’m not particularly an expert in anything but ok across numerous disciplines or industries. I think I have my father to thank for that because when I worked for him, he would give me multiple problems
or projects across multiple disciplines. I suppose being multi-skilled, helps overcome creative barriers too.

I believe, if you push yourself outside your own domain, exposing yourself to other disciplines, with hard work it will create endless possibilities and opportunities. With regard to the WW2 film, I had to put it on hold for a while so I could give my full attention and time to 7L. I’m very passionate about what I do here and I’m looking forward to taking the brand to the next level.

Fair enough, is there anything that you can’t do?

Apparently I can’t pick wet towels up or put the milk back in the fridge!

sevenlayer.com

May 28, 2020 — Jamie Lundy

WONDERLAND REVIEW

Thank you to Wonderland Magazine for this great review:

"Hailing from the streets of Manchester – outerwear technical performance brand 7L (SEVEN LAYER) are ready to shake up the industry with their functional and innovative designs, mixed with a unique style and fit for the new wave of fashion.

 

Jamie Lundy is at the forefront of this advanced luxurious outerwear brand – the award-winning engineer redefined the infrastructure of the brand since taking over the company three years ago, breathing fresh and exciting concepts into the brand. Wanting to grow the brand organically, Lundy focused on the military design aspect and began taking inspiration from US Military Extended Climate Weather Clothing (ECWCS), but morphing it into luxurious and technical fabrics. “7L can be worn for many different purposes, by many different people and for many different occasions,” he says. “I’m surrounding myself with a young creative team and fantastic designers to help bring that vision to life and to maintain it.”

Lundy is ready to take on all the challenges thrown his way and establish 7L (SEVEN LAYER) into Manchester’s new wave of fashion. And with their new ORIGIN SYSTEM debuting in August, we can’t wait to see what else this Northern brand can bring to the table".

See the full article here at : 

https://www.wonderlandmagazine.com/2020/03/25/7l-seven-layer-fashion-clothing/

March 28, 2020 — Jamie Lundy

MENSWEAR STYLE

DISCOVER 7L SYSTEM TECHNICAL OUTERWEAR

Written by  in Brands on the / 0 Comments

Cutting his teeth at his father’s engineering business, Jamie Lundy has always learned the hard way. Now the owner of technical outwear brand 7L (Seven Layer), Lundy is making his own waves with a collection of garments that have functional design, performance and an effortless style. Originating from Manchester, 7L is a brand with innovation and technical manufacturing at its core, producing some of the most technically advanced and luxurious outwear garments available. The seven layer system allows the wearer to layer up, or down, according to environmental conditions and inspired by the US Military Generation III Extended Climate Weather Clothing System (ECWCS).

Life has been an interesting ride for Lundy. At 16 he was spotted by a Manchester model agent and whisked off around the world to be photographed by the likes of Mario Testino, alongside elite models including Kate Moss and Stella Tennant. After a couple of years travelling, Lundy decided the world of modelling was not for him, returning to the North West and employment with his father.

“I was only supposed to have a summer job with my old man working on the shop floor, but it kind of lasted 25 years!” He became, by his own admission, a bad welder and moved on into the design department, where he excelled. “My father and uncle were great designers and artists, I must have some of their genes as drawing, design and creativity seem to come naturally”.

After a spell of illness and depression Lundy found a new hobby in photography which led to 7L. “It was through photography I came across a new brand called 7L. A close friend asked if I would help them out with some product shots. I was instantly amazed. The design, fabrics, manufacturing were next level. I was looking for a new journey and this was it.”

With an attention to detail that has been manifested over years of working within a safety critical environment, Lundy found that his background was actually more relevant for this new venture than he perhaps first thought. "Attention to detail, quality products, value for money, sustainability, the environment, are in my DNA, so moving from one great product to another was quite straight forward. "It has taken 2 - 3 years to rebuild the brand and bring 7L back to market, but it’s been really worth it.” 

Now, 3 years into living and breathing the brand, Lundy believes he has finally worked out the path ahead for 7L. “I’d like the brand to grow organically, staying true to its 7 Layer System Military DNA,” he says. “Because of its technical fabrics, design, colour palette, 7L can be used in many different environments, by many different people and for many different activities.”

With the ‘New’ 7 Layer System philosophy, Lundy has brought a fresh, exciting, yet confident and professional image to the brand. “Attention to detail, quality, delivery, value for money is what I bark on about all day. But the older I’m getting the more relaxed and chilled I’ve become, which I think everyone at the brand and the brand itself is benefitting from. I surround myself with a young creative team and some fantastic designers that help bring my vision to life.” Speaking of 7L’s target market and customer feedback, Lundy adds: "We want our customers to wear and love our products, knowing they have value for money. I’m sure we will receive some constructive feedback in our first few seasons and we of course welcome that. This will allow the brand room for growth and to constantly improve our products time and time again.”

With the obvious challenges in establishing a brand within today’s retail environment, Lundy remains focused on bringing the heartbeat and character of his home city, Manchester to the make-up of the 7L brand; Key to that, the style of jackets inspired by vintage military. "Over the past few years, I think we’ve struggled as a city somewhat for an identity. After the 90s, with the demise of the music scene, Manchester slowed down with the Northern Quarter clinging on to its character and culture. Now, as I walk the streets, I feel something happening again. It’s coming back in a big way and with the city’s new investments with our two big football clubs, new bands emerging - it’s great to see and be involved with.” 
March 12, 2020 — Jamie Lundy

COMPLEX UK

Published by Complex UK's Style Editor Sam Cole.

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Technical performance wear has a new face. Heralding from the streets of Manchester is 7L, the outerwear brand ready to shake up the industry with a cutting-edge aesthetic. 

For those looking to tackle the world head-on, whether it be the explorers of urban cityscapes or nature's steeped hills, technical performance wear is an action-driven world steeped in style. This highly specified field of design is home to some of the fashion industries most impressive brands, helmed by the likes of Acronym, Arc'teryx, and Salomon, just to name a few. While there is no doubt that these brands are delivered with exceptionally strong aesthetic finishes; their driving force is performance, facing both the elements and urban obstacles with ease. 

Stepping into the world of performance and making their mark almost instantaneously is Manchester's newcomer, 7L. Taking their name from the Military tested ‘7 Layer Clothing System’ created by the U.S. Army's Natick Soldier Research Development and Engineering Centre, the beauty of the brand is that it does exactly what it says on the tin. The weather protection system that has inspired the brand's overall direction was developed for complete protection across all seven continents, nailing down the hatches against cold, wind, and rain. Described by the brand's team as 'performance wear at its best', 7L has looked at each of the challenges posed by layering for protection, and the elements themselves, to ensure each product fulfils its purpose to the highest quality possible. In ensuring that each layer of protection combats perspiration on the skin and restricted movement, innovative textiles have been used throughout the design process.

Fabric selection is of the utmost importance to each outerwear component, with 7L's product lineup built to include intelligent technical fabrics sourced from mills including Schoeller, F.O.V., Toyota, and Polartec. The final result is high-quality, tested reliability built to retain optimum core body temperature and reduce the risk of discomfort and chill. Research and development have remained at the core of the brand to such a degree that function, protection, comfort, reliability, and freedom have been nailed down, without neglecting the consumer desire for unique aesthetics. 7L excels stylistically with an exciting colour palette that spans black through pink, purple, and green, across a range of outerwear styles. 

Commenting on the foundations of the brand, Jamie Lundy, Chairman and CEO said: “7L is a forward-thinking, functional-first outerwear brand that utilises advanced fabric technologies, expert design and the world's best pioneering manufacturing techniques to fuse fashion with function and performance with style, creating luxury apparel that is aesthetically fashionable, confidently functional, and environmentally sustainable”.

Take a closer look inside the world of 7L's Autumn/Winter 2019 campaign below, and get familiar with their current product selection via their online store. 

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Full online article:

https://www.complex.com/style/2019/11/7l-systems

 

 

December 13, 2019 — Jamie Lundy

PROPER MAG

As 7L start to emerge as the most exciting street / outerwear brand to come out of Manchester in some time, Proper Magazine & Editor Neil Summer's grabbed the chance to interview and ask a few questions to our Chairman & CEO Jamie Lundy. The magazine and interview can be found here:

 

The guys over at Proper also posted some great content on their website too!

Article: Neil Summers  Date: 04-11-19

"Though based literally just down the road from us here at Proper, 7L are a brand who are ‘dedicated to layering the global itinerant in style’ as well as jacket obsessed Mancunians. Heavily influenced by the US military’s Generation III Extended Cold Weather Clothing System their envelope pushing outerwear is impressive to say the least. This season heralds the arrival of their ‘Trek System’ collection which uses the most advanced fabrication on the planet to create aesthetically pleasing products that can take on the world’s most challenging environments. Once you’ve finished salivating over the jackets you can head over to the 7L site here to find out more about these multi-functional, Mancunian masterpieces." See the full article here at:

https://www.propermag.com/site/introducing-7l-trek-system-2019-11


 

November 16, 2019 — Jamie Lundy